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Brand Story

FHS is an upscale men’s smart casual lifestyle brand offering an exciting range of merchandise. Adapting to the latest trends in the fashion industry, we have redefined the concept of a modern man and are ready to set new trends in smart casuals. 

The brand has created its own sense of style providing a wide variety in our product range. Furthermore, we tend to value diversity and strive to be bold, believe in creativity, and set our own trends in contemporary fashion. 

Since the mindset of a modern consumer is rapidly evolving, we envision ourselves to be timeless in our offerings not compromising on quality in any aspect. 

As a brand, we have grown our network within Pakistan in its major cities i.e. Karachi, and Lahore and envision to expand our network to other suburban cities where there is a great potential in terms of spending upon quality products. 

Likewise, the locations of our stores are mentioned as follows:

  • Dolmen Mall Clifton, Karachi (Flagship Store)
  • Ocean Mall, Karachi
  • The Forum, Karachi (inside HUB)
  • Packages Mall, Lahore


Our integral objective is to become one of the leading fashion brands with a distinctive sense of style. We aim to develop as well as maintain our position as a true élite brand striving to offer our customers the latest cutting edge products with the utmost value and class. 

Operated by Urban Brands

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